Led a comprehensive user experience research initiative for the company's signatory users, including extensive benchmarking, user interviews, quantitative analyses, and the development of a detailed customer journey map.

Designed experiences for new features, taking into account complex legacy business rules, and collaborated on maintaining and innovating the company's design system.

Designed MVPs for innovative B2B solutions in construction management for energy sector enterprises, such as Enel and Isa Cteep.

Designed an internal product for evaluating startups and R&D projects in open innovation campaigns for energy sector companies.

Managed all operations and digital marketing for a fast-fashion e-commerce from its launch until reaching $500k revenue milestone.

Designed solutions for school cafeterias, including applications for parents to track their children's meals and expenses. The startup also eliminated lines and the use of cash.

Created marketing materials for educational traffic campaigns.

Art directed brand identity and marketing campaigns.

Created brands, guidelines, and marketing materials